
Citroneer, a rising Swedish asset management, financial advisory, and investment banking company, leverages research and science to provide high-quality, independent investment advice. Faced with tightening industry regulations, data processing complexities, and intense competition, the company sought a partner to achieve its digital transformation goals. They entrusted HW.Tech to develop a secure web-based portal that would empower their advisors with a more holistic view of client assets.
Our collaboration with Citroneer began in 2020 with the development of the first version of the web portal. As the project progressed, the scope expanded to include the design and development of an efficient onboarding flow for new clients. Leveraging our deep expertise, we seamlessly integrated the portal with Clarity Quantum, the client’s in-house data processing tool.
Before partnering with HW.Tech, Citroneer was relying on Excel sheets for portfolio management. This approach was inefficient and presented several challenges:
There were also specific technology challenges our team faced:

Our first and biggest task was to design and develop a web portal that would support Citroneer employees and external advisors in the portfolio analysis and optimization process. Next, we had to create a user-friendly interface powered by the functionality of Clarity Quantum. This tool analyzes and optimizes end-user portfolios received from the Citroneer web portal and returns results in the form of graphs and reports, which are then used to create Citroneer reports. The portal also allows the creation of multiple portfolios, enabling users to compare performance and make informed investment decisions. Like any fintech project, this solution involves complex business logic and stringent security requirements.
Our team added the following features to ensure optimal performance and security:

The new web-based portal gives clients a comprehensive asset overview and empowers advisors to make more accurate forecasts, mitigate risk, and build better-performing portfolios.
Thanks to seamless integration with Clarity Quantum, Citroneer now offers a user-friendly solution for streamlined data processing, simplified portfolio creation, and in-depth analysis to ensure proper diversification and alignment with investment goals. A centralized platform and personalized dashboards bring together previously fragmented data and enhance the overall user experience.