
Founded in 2018, the company builds hardware, firmware, and analytics that convert high-value moving assets, e-bikes, scooters, and pet trackers, into data-rich IoT nodes. By 2023, it had launched a flagship NB-IoT tracker and signed enterprise deals with insurers and cargo carriers. Ongoing demand for new features, plus a global chip shortage, stretched the in-house team. They needed seasoned firmware talent able to slash power budgets, add edge intelligence, and release secure OTA updates without disrupting thousands of devices already in the field.
The client’s growth hinged on extending embedded functionality while keeping devices inexpensive, battery-friendly, and secure. Local hiring stalled; roadmap milestones slipped.

Firmware had to combine GNSS, accelerometer, and LTE-grade security in a <128-kB footprint, survive rugged outdoor conditions, and update over-the-air through spotty NB-IoT coverage. Meanwhile, edge AI models require cycle-accurate optimisation to avoid draining batteries. HW.Tech also had to retrofit new code onto units already shipped across Europe—all under GDPR and ISO 26262 safety constraints.
HW.Tech executed a team-extension ramp-up: first CVs in five days, two senior firmware engineers onsite (virtually) by day ten, all through a 14-day discounted trial. Together with the client’s architects, we delivered a staged roll-out that added edge AI, OTA security, and power optimisation in under six months.

The nearshore squad keeps a large fleet of e-bikes connected and secure while fuelling fresh revenue streams for the client. Battery life improved significantly, feature releases accelerated markedly, and insurers now price risk using real-time ride data. The client reuses the architecture for smart containers and logistics sensors, demonstrating the solution’s scalability across multiple verticals.