AI-powered market intelligence tool for the pharmaceutical segment

About the client

MArS Market Access & Pricing Strategy GmbH is a consulting firm specializing in global strategic solutions for the pharmaceutical and healthcare industries, especially for the German-speaking D-A-CH markets. The company helps clients deal with pricing, reimbursement, and market access challenges. By analyzing different data sources, MArS provides strategic insights for better decision-making. Their proprietary AI-powered framework, Market Access 4.0, delivers digital transformation access to entire healthcare market access operations.

HW.Tech partnered with MArS to develop Healthmind AI, an AI-driven intelligence tool to improve regulatory and market data collection and summarization. The platform enables pharma professionals to stay ahead of policy changes, emerging trends, and regulatory shifts.

Problem statement

The pharmaceutical sector is influenced by evolving regulations, policy changes, and market forces. Manual collection and analysis of information from multiple fragmented sources are time-consuming. The process slows critical decisions and strategic actions. Industry leaders, policymakers, and pharma professionals need fast, reliable access to relevant intelligence but struggle with:

• Data overload. Sifting through 20+ policy sources and industry reports daily is time-consuming.
• Fragmented information. Regulatory updates, market trends, and strategic policy insights are scattered across various platforms, requiring manual aggregation.
• Lack of automation. Traditional data collection and summarization methods rely on human effort, often leading to delays and inconsistencies.

Challenge

The key challenge was creating an AI-driven solution to automate the aggregation, analysis, and summarization of extensive, diverse market intelligence data. Existing AI technologies often struggle to accurately interpret complex medical terminology, nuanced policy language, and regulatory frameworks. 

• Complex data sources. Required processing and accurate categorizing of vast, heterogeneous datasets from publicly accessible policy documents, regulatory filings, and market reports.
• Contextual accuracy. Existing AI often misinterpreted industry-specific jargon and regulatory language.
• Factual credibility. AI summaries might come with inaccuracies jeopardizing the precise delivery of the intended information and ideas. 
• Scalability concerns. Platform performance must remain stable while handling continuous high-volume updates and summaries from multiple sources.
• Data prioritization. AI tools often struggle with information prioritization and ignore most important parts in textual summaries. 

Solution

Healthmind Daily Digest Support AI is a low-code generative AI platform automating the collection, analysis, and delivery of strategic intelligence for the healthcare sector. It is a Minimum Viable Product (MVP) solution built and configured by HW. Tech. Healthmind AI is designed to provide concise, tailored insights to enhance policymakers' and industry leaders' decision-making for selected sources.

• Automated data aggregation. Efficiently collects and categorizes market and regulatory data from diverse sources without manual effort.
• Generative AI summarization. Accurately distills complex reports into clear, actionable insights, highlighting trends and strategic implications.
• Semantic search. It provides targeted search capabilities that enable users to find relevant policy, innovation, or regulatory content quickly.
• Tailored insights. Users customize focus areas like innovation policies or regulatory simplification.
• Daily email digest. Delivers 10 key summaries daily to subscribers, ensuring quick and easy access to current insights.
• Minimal coding. Ensures efficient operation and straightforward maintenance through low-code integrations, significantly reducing IT resource needs.

Result - Healthmind Daily Digest

The MVP makes collecting, summarizing, and disseminating critical niche information smooth and fast. The AI-powered solution automated previously manual processes, enabling professionals to stay informed in real time. By providing focused insights tailored to users' specific strategic needs, Healthmind AI empowers faster, more informed decisions, significantly boosting operational efficiency and sector competitiveness.

• Accelerated decision-making. Reduced time spent gathering and analyzing market intelligence, improving strategic responsiveness.
• Centralized intelligence. Automated aggregation and summarization from 20+ fragmented policy and market sources into a single, easy-to-access platform.
• Real-time industry insights. Ensured daily delivery of concise policy and regulatory updates to stakeholders, maintaining consistent awareness.
• Highly-targeted content. Delivered tailored content based on user-defined preferences, such as regulatory changes, policy trends, and innovation strategies.
• Reduced compliance risk. Provided accurate, real-time summaries of regulatory updates, helping businesses adapt quickly and effectively to legislative changes.