Explore the full range of solutions Helpware divisions provide:
Explore the full range of solutions Helpware divisions provide:
Home Center Direct is an Ecommerce company that offers home furniture products across the UK and Ireland. They turned to us to help them optimize their stock management, enhance their social media strategy, and refine their online advertising.
Challenge
The client faced challenges managing stock and pricing across over 10 vendors, with varying data formats leading to errors—such as listing out-of-stock items as available. They needed a streamlined solution to manage existing and new vendors more efficiently, reduce errors, and save time.
Solution
We developed a unique parser that automated stock and pricing updates from their drop shipping vendors, significantly reducing manual entry and errors. Additionally, we implemented QA processes to ensure effective vendor management, minimizing mistakes on the site’s front end. A dedicated team was assigned to oversee daily back-office operations, ensuring that stock and pricing information on the Shopify site was accurate. We also improved site UX with faster speeds, better navigation, and clearer product categorization.
Results
Goal
They realized they needed a stronger social media presence to increase brand awareness. They needed a strategy that genuinely connected with their audience and showcased their products effectively.
Execution
We crafted a social media strategy that spoke directly to their customers. Our branded content highlighted their furniture in a way that felt authentic and appealing. Along with that, we took over managing their online reviews, responding to feedback, and turning any negative comments into opportunities to build trust. As part of this, we helped them build a stronger presence on Google My Business, which made them more visible in search results and enhanced their reputation.
Results
Organic impressions grew by 430%, and organic clicks increased by 225%.
Goal
While their offline store was doing well, online sales accounted for only 15% of their total revenue. The client wanted to boost online sales through advertising on Google and Facebook.
Execution
We created a laser-focused advertising strategy for both Google and Facebook. We made sure their ads were seen by the right people at the right time. To improve the shopping experience, we brought in Facebook Shopping, making it easy for customers to browse and buy directly through the platform. This gave the client a seamless way to connect with potential buyers and turn interest into actual purchases, all while keeping costs down.
