Explore the full range of solutions Helpware divisions provide:
Explore the full range of solutions Helpware divisions provide:
Goal
We had a task to update Petro Towery’s logo to give their brand a fresh look. It was important to maintain that connection to their roots while giving it a more contemporary feel.
Execution
Our design team presented various logo concepts, but the client opted to retain the iconic “leaf” motif, which symbolizes their commitment to environmental care. We retained the heart of the original logo while giving it a clean, modern update.
Goal
Petro Towery needed a website that not only looked modern but truly reflected their identity and values. It had to be user-friendly, mobile-responsive, and built to grow with their business.
Execution
We started by getting to know Petro Towery’s business, goals, and market landscape. Then, with guidance from our Art Director, we designed a custom WordPress site—clean, easy to navigate, and built to reflect their brand at its best.
Goal
Petro Towery wanted to make it easier for their visitors to find what they needed on their website and take action. The goal was to improve the user experience by making the site more intuitive and easier to navigate.
Execution
We completely revamped the website. The navigation was improved, and we strategically placed calls-to-action buttons in key spots to guide users toward important actions. We also simplified the contact form, making it faster and easier for potential customers to contact Petro Towery.
Goal
Our goal was to lay a strong foundation for SEO by optimizing the site structure and content, setting the stage for the next phase of link building, both on-page and off-page.
Execution
We created high-quality, SEO-optimized content that reflected Petro Towery’s values and expertise in the petroleum and environmental compliance industries. In addition, we refined the homepage and key service pages to improve their rankings and enhance visibility in organic search results. We also incorporated targeted keywords and optimized meta tags to attract more relevant traffic.
We approached this project like we were part of their team. We took the time to get to know Petro Towery’s business – their goals, their customers, and their competitors. From there, we created a design and strategy that weren’t just about looking good – they were about working smarter. Throughout the project, we stayed in touch, adapting our processes to the client’s wishes.
We created a brand-new website for Petro Towery that is high-performing and intuitive, showcasing a fresh, modern feel while remaining true to their core identity. Despite multiple client revisions and thanks to smooth project management, we stayed on track and completed the project right on time, meeting the 1.5-month deadline.
We’re still working with Petro Towery, focusing on performance marketing and SEO to help them keep growing online and reaching new heights.
